Making the invisible more visible

Uitgelicht

Mommy or foe? An investigation of the modern momfluencer

In 2024, we celebrate the 20th anniversary of online influencing, thanks to the “mommy blogger”, pioneer of many ways in which we publish our lives online. Mommy bloggers were the precursors of what we now call influencers or content creators. They were the first to publish their everyday lives in text, with tips and advice for fellow parents, and the first to monetise this, with banner ads, for example. As social media transitioned from individual blogs to profile pages, the Internet became more about imagery and less about writing, more about immediacy and on-the-go content, and less about sitting down to read. That’s when mommy blogging transformed into momfluencing. What do ‘momfluencers’ tell us about society’s perspective on motherhood and digital life? Lilith Magazine is collaborating with The Hmm, platform for internet culture, who took on its role of digital anthropologist, hybridly mapping the phenomenon of momfluencers.

Lilith x Hivos

To Tjoelker by Ruby Cruden, Saranel Benjamin by Niamh Walsh-Vorster

Money and power: How feminist funding can change the game

Women’s rights, LGBTQ+ rights and human rights are under threat worldwide. In a world where conservative forces are – often successfully – countering the progress that feminists have made, with less and less funding and means, it is important to shed light on those working at the forefront of feminist movements, striving for an equal and just world for all. In this interview, Lilith Magazine talks to feminist and former diplomat To Tjoelker and Mama Cash co-executive director Saranel Benjamin about why feminist funding is so important. Finally, they speak to each other for the first time and discuss better and more feminist ways of funding.

“I think one of the most immediate side effects we saw with this far-right government coming to power is the return of a very dangerous version of nationalism. It follows a global wave, but specifically at this moment in the Global North this turning inward is serving to punish and exclude anyone perceived as different from the norm of whiteness.”

 

De feministische agenda

 

 

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